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Borgess Health — Osteoperosis | 1997

Director: Barnbrook | Agency: TraverRohrback

This was one of two adverts completed for a medical foundation in America. Typographic animation of this kind is perfect for communicating a lot of statistical information quickly in an attractive, attention-getting form. Some adverts can be quite spontaneous but this one was heavily storyboarded to make sure the right scientific facts were conveyed properly. This advert was targeted at women likely to suffer from osteoporosis.