Back to Index | Previous / Next

Vicks — Action Cold Remedy | 1998

Director: Barnbrook | Agency: Saatchi & Saatchi | Animation: John Hollis

Typographic advertisement for a pharmaceutical drug which relieves the symptoms of a colds and flu. The style of the voiceover is intimate and honest. The typographic sequences hint at the symptoms of a cold elegantly without being cartoon-like. At the end the typography expresses the freedom associated with using the product.